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Source — Source: PIB ///Category — GS Paper 2 ///Published — 2026-01-22 ///Exam — Both Prelims and Mains ///Tags — Agricultural Marketing, Food Processing, Government Policies & Interventions ///Source — Source: PIB ///Category — GS Paper 2 ///Published — 2026-01-22 ///Exam — Both Prelims and Mains ///Tags — Agricultural Marketing, Food Processing, Government Policies & Interventions ///

Source: PIB · GS Paper 2

GI-Tagged Kaladi to Be Upscaled Under ODOP

The Union Minister of State for Science & Technology has directed the scientific upscaling of Kaladi, a GI‑tagged dairy product from Udhampur, J&K, under the One District One Product (ODOP) scheme. The move aims to enhance shelf‑life, add value, and expand market reach while preserving its traditional taste and nutritional profile.

2026-01-22

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Source: PIB

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Key Facts and Data Points

Product: Kaladi, a traditional stretchable dairy product of Udhampur, Jammu & Kashmir, often termed the “mozzarella of Jammu”.
GI Tag: Granted to Kaladi, boosting its economic value and creating livelihood opportunities for rural youth.
Initiative: Upscaling under One District One Product (ODOP) to promote indigenous products.
Scientific Partners: CSIR‑CFTRI (Mysuru) and CSIR‑IIIM (Jammu) for nutrient profiling, characterisation, value addition, and shelf‑life extension.
Key Constraint: Short shelf‑life, especially without refrigeration, limiting market reach.
Objectives: Preserve taste, texture, and nutrition; diversify recipes; expand to national and international markets; increase farmer incomes.

Background and Context

Geographical Indications (GI): A GI tag confers legal protection and market advantage to products linked to a specific region, encouraging preservation of traditional knowledge.
ODOP Scheme: Launched by the Government of India to promote one unique product from each district, fostering entrepreneurship, employment, and export potential.
Science & Technology Ministry Role: Provides policy direction and facilitates research collaborations for product upscaling.

Significance for India / Governance / Policy

Economic Impact: Enhances rural incomes, creates jobs for youth, and contributes to the dairy sector’s growth.
Export Potential: Positions Indian traditional foods in global markets, supporting the ‘Make in India’ and ‘Vocal for Local’ narratives.
Food Security & Nutrition: Value‑added dairy products improve dietary diversity and nutrition.
Policy Integration: Demonstrates inter‑departmental coordination (Science & Technology, Agriculture, Commerce) and the use of research institutions for product development.

Related Constitutional / Legal Provisions

Geographical Indications of Goods (Registration and Protection) Act, 1999 – provides legal framework for GI registration.
The Companies Act, 2013 – facilitates formation of producer companies for collective marketing.
Food Safety and Standards Act, 2006 – governs standards for dairy processing and shelf‑life extensions.

References

GI Tags for Over 17 Products