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Source — Source: PIB ///Category — GS Paper 2 ///Published — 2026-01-30 ///Exam — Both Prelims and Mains ///Tags — Important Facts For Prelims, GS Paper - 2, Government Policies & Interventions ///Source — Source: PIB ///Category — GS Paper 2 ///Published — 2026-01-30 ///Exam — Both Prelims and Mains ///Tags — Important Facts For Prelims, GS Paper - 2, Government Policies & Interventions ///

Source: PIB · GS Paper 2

One District One Product (ODOP)

The One District One Product (ODOP) scheme, launched in 2018, aims to identify and promote a distinctive product from each Indian district to boost local entrepreneurship and exports. With over 1,100 products across 761 districts by 2025, it aligns with Atmanirbhar Bharat, Make in India and the ‘Vocal for Local’ drive, making it a key policy for inclusive economic development.

2026-01-30

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Source: PIB

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Key Facts and Data Points

Launch Year: 2018 (Uttar Pradesh pilot) – later expanded nationally.
Implementing Agency: Ministry of Commerce & Industry, through the Department for Promotion of Industry and Internal Trade (DPIIT) with support from Invest India.
Coverage (as of 2025): 1,102 products in 761 districts; >1,200 products listed on the ODOD digital portal.
Sectoral Mix: Agriculture, handicrafts, textiles, food processing, minerals, etc.
Financial Support: ₹5,000 crore interest‑free fund for PM Ekta Malls/Unity Malls (₹100 crore per State), 29 malls approved across 27 states.
Digital Platforms: Government e‑Marketplace (GeM), ODOP Bazaar, state e‑commerce portals.

Background and Context

Inspired by Japan’s One Village One Product (OVOP) model, ODOP seeks to convert local specialties into globally recognised brands.
The scheme dovetails with flagship initiatives: Atmanirbhar Bharat, Make in India, Vocal for Local, and the push for Districts as Export Hubs.
It addresses the twin challenges of MSME growth and rural livelihood generation by providing branding, skill up‑gradation, and market access.

Significance for India / Governance / Policy

Economic Diversification: Encourages value‑addition at the district level, reducing over‑reliance on traditional agriculture.
Export Promotion: Products are showcased at international trade fairs, enhancing India’s export basket.
Skill Development & Heritage Preservation: Supports artisans, women SHGs, and preserves traditional crafts (e.g., chikankari, brassware).
Digital Integration: Linking products to GeM and ODOP Bazaar leverages e‑commerce for wider reach.
Public‑Private Partnership (PPP): PM Ekta Malls act as retail hubs, creating a sustainable supply chain for ODOP goods.

Related Constitutional / Legal Provisions

Article 301 & 303 of the Constitution guarantee freedom of trade, commerce, and intercourse throughout India, facilitating inter‑district market access.
Micro, Small and Medium Enterprises Development (MSMED) Act, 2006 provides the legal framework for MSME support, under which ODOP operates.
Goods and Services Tax (GST) regime simplifies taxation for small producers, aiding their entry into national and export markets.

References

Press Information Bureau (PIB) releases on ODOP (2024‑2025)
Ministry of Commerce & Industry – ODOP portal
Government e‑Marketplace (GeM) guidelines